As a part of my 101 in 1001 list, I will be going through a complete name change and rebranding of my photography business. I finalized my logo with my designer, the amazing Kim Tippin of The Dalton Agency, last week and I couldn't be more excited to move forward with this process. Here it is!!




When I began this process and announced that I would be changing "Focused Moments Photography" to "Cailin Smith Photography" I was met with some hesitation. I'm beyond thrilled that people have fallen in love with my Focused Moments name. I'm going to bring a little bit of it with me to the new brand, don't worry. But, I decided that I want MY name to be the bottom line. I want every piece of work I do to fall back on me. I feel that changing my business name increases my accountability and I am so proud to stamp my name on every photo that I take.

Thank you everyone for your continued support. I am overwhelmed with the sweet words regarding this change. :)